
Nicole Rutherford is a traveling Starting Strength Coach who has been certified since 2015. She holds her Bachelors in Business Administration and Exercise Science. In 2016, she moved to California and opened a Starting Strength Affiliate Gym with Jason Varnum and opened a second gym in early 2020. Since 2020, she now travels around the United States in an RV helping clients in person and remotely become the best version of themselves.

Jason Varnum has had over 15 years of experience in the fitness world. He served in the air force for 4 years and later received his finance degree from UCF. In 2017, he opened a Starting Strength Affiliate gym with Nicole Rutherford and they opened their second gym in early 2020. He has been training and coaching the Starting Strength Model since opening their first gym and currently travels around the United States helping clients live a stronger, healthier life.